Only time will tell for sure Nate. I was discussing this with some more techo-forward family members this weekend and they were all intrigued by the idea. Which might be an interesting development. The question will be, will the "offers" be compelling enough to hold the attention of those who might otherwise not glom onto something like this.
Thanks for the comment. admin
[…] mobile devices (and thus customers) within stores, enabling location-based offers and information (Verifone Blog). This is not possible using NFC, which transmits data only across very short distances (the […] NFC vs. BLE: The Rise of the Beacons |
I think you're right that a number of people will switch off their BT as it seems privacy is one of the main issues with these kind of "pin pointing" systems. A number of stores have seen a public/media backlash for trying to track their in store customers, though they were doing it without informing them or providing an "opt-out/in"
Retail Computer Solutions Nate