As shoppers, we all think it is ridiculous to start thinking about holiday shopping before the Great Pumpkin arrives. But as Retail store owners, we know it’s time to start putting our plans in process to prepare for the holiday rush.
Earlier this year, the analyst firm Gartner reported that worldwide mobile payment transactions would surpass $171.5B in 2012 (yes—“Billion”). With a slew of sleek new mobile devices to play with and test out, how will your customers be paying for their holiday shopping this year? And once we are comfortable with the new tech and new ways to pay, how will this transform the way we shop next year?
In the last 12 months we have seen a rapid change in the payment industry – one big initiative is to step out from behind the checkout counter and engage the consumer and actually enhance their shopping experience. Can you imagine how much more pleasant it would be to be met by a sales associate and invited to check out while you’re still perusing the perfume counter, rather than have to stand in line waiting while someone returns half a dozen items that didn’t look good on them when they got home?
As evidence of this changing environment. This week, The Finish Line, Inc., announced they were enhancing their customers’ buying experience by adding a mobile checkout option to their new multimedia-driven countertop payment solutions.
OK, in consumer talk, this is what that means: Using VeriFone’s multimedia MX 915 PIN pads and PAYware Mobile Enterprise with an iPod touch with MICROS miStore, Finish Line is preparing their stores for the shopper of the future. This “futuristic shopper” might choose to pay using a card designed with any or all of the following technologies: magstripe, EMV and/or NFC. In addition to accepting whatever payment type the customer chooses, Finish Line also offers a faster checkout through mobile payment devices that don’t tie associates down to a desk; by including multimedia promotions at the counter that display enticing offers, and through the use of loyalty programs that reward customers who return to Finish Line for their favorite shoes and gear.
How we pay for things—whether in retail or restaurants, at the corner food truck or at the doctor’s office—is changing. VeriFone is ready. Are you?
Read more on Finish Line’s roll out on VeriFone.com.
Learn about VeriFone’s new MX 900 series which has a full-motion video display for advertising and loyalty programs and slim, space-saving design to make a powerful statement on their countertops. Or, find out more on how to add mobile payment acceptance to your shoppers experience and capturing the sale at the point of interaction.