Question: How can I take advantage of today’s mobile-savvy consumer?
It’s a question that we hear from just about every corner of the industry—tradeshows, media, online, customers and end-users alike. The reality is that the retail landscape is changing by the day and merchants are looking for innovative ways to engage with customers. So far, two paths have emerged. Each has a place in the market and each offers significant benefits to both merchants and consumers when properly implemented.
Innovation at the Point of Sale
Through the use of video, digital coupons and loyalty programs at the point of sale (POS), VeriFone makes it possible for customers, using NFC technology, to engage with media enabled technology using their mobile devices. Not only does this prompt customers to actively pursue discounts, deals and new products, but it improves their experience while going through the checkout process.
Watch our video to learn more.
Taking the POS to the Sales Floor
For merchants adopting mobile tablets and smartphones to extend the sales area to anywhere in the store, and to prevent Showrooming, moving the checkout counter to where the consumer is allows associates to engage with customers, promote specials, answer questions and ultimately, close the sale right there rather than in the checkout line.
Watch our video to learn more.
That’s what omni-channel retail is all about… creating a seamless customer experience. Omni-channel retail transcends in-store and online shopping to encompass all channels—the Web, in store (brick-and-mortar), social and mobile. VeriFone is at the forefront of this trend with secure payment solutions that create new engagement touch points in the aisle, at the counter, around the world and our new infographic illustrates this perfectly:
View the full-sized infographic here.
Interesting infographic
Thanks!