J.D. Harrison at the Washington Post has both an interesting and factually spot-on article (Ho Ho Hackers) about preventing card fraud this holiday season. I invite you to read it (after you read this!). Continue reading →
I tell people all the time that it is insane to continue to hand credit cards (inherently sensitive information) over to merchants and then to expect the handling of those credit card numbers to be secure. Continue reading →
I love easy solutions to complex problems. Frozen yogurt is a simple solution to the complexities of ice-cream induced weight gain, and if that fails, I understand Spanx work wonders as well.
Continue reading →
Only time will tell for sure Nate. I was discussing this with some more techo-forward family members this weekend and they were all intrigued by the idea. Which might be an interesting development. The question will be, will the "offers" be compelling enough to hold the attention of those who might otherwise not glom onto something like this.
Thanks for the comment. admin
[…] mobile devices (and thus customers) within stores, enabling location-based offers and information (Verifone Blog). This is not possible using NFC, which transmits data only across very short distances (the […] NFC vs. BLE: The Rise of the Beacons |
I think you're right that a number of people will switch off their BT as it seems privacy is one of the main issues with these kind of "pin pointing" systems. A number of stores have seen a public/media backlash for trying to track their in store customers, though they were doing it without informing them or providing an "opt-out/in"
Retail Computer Solutions Nate