This December, British retailers are bracing for an upsurge in consumer spending. Total Holiday shopping sales are expected to reach a staggering £72.2bn – or £351 per person – an increase of more than 2% on last year, according to the Centre for Retail Research. Continue reading →
Recognizing that high quality customer profiling isn’t just the purview of online search engines, savvy retailers are steadily building comprehensive profiles of their customers’ online shopping habits. Continue reading →
Retailers are gearing up for the vital holiday season. And while we don’t know what the season holds from a sales perspective, there are some problems that hold true from year to year. Continue reading →
(Contributed by Wm. Matthew Street)
A customer loyalty program is among the best tools a retailer can deploy and it can provide a wealth of benefits for both large and small retailers. Continue reading →
The trend of moving from traditional point of sale (POS) to mobile POS is spreading through the retail industry, signifying the most profound change since the introduction of online shopping. Continue reading →
Merchant interest in tablet POS systems is huge right now. So much so, that the market has quickly become crowded with multiple solutions trying to replace the cash register with a tablet POS app. Continue reading →
The mobile point-of-sale, or mPOS, is proving to be a technology with a lot of buzz, with many contenders looking to meet the needs of businesses that want to take payments without a traditional till point. Continue reading →
Only time will tell for sure Nate. I was discussing this with some more techo-forward family members this weekend and they were all intrigued by the idea. Which might be an interesting development. The question will be, will the "offers" be compelling enough to hold the attention of those who might otherwise not glom onto something like this.
Thanks for the comment. admin
[…] mobile devices (and thus customers) within stores, enabling location-based offers and information (Verifone Blog). This is not possible using NFC, which transmits data only across very short distances (the […] NFC vs. BLE: The Rise of the Beacons |
I think you're right that a number of people will switch off their BT as it seems privacy is one of the main issues with these kind of "pin pointing" systems. A number of stores have seen a public/media backlash for trying to track their in store customers, though they were doing it without informing them or providing an "opt-out/in"
Retail Computer Solutions Nate