Mobile phones have come a long way since their introduction over 30 years ago. By 2015, shoppers around the world are expected to use their mobile phones to purchase goods and services worth close to $120 billion.
In order to help retailers adapt to the new technology, the National Retail Federation has launched its Mobile Retail Initiative
to offer best practices and learning opportunities for retailers entering the mobile space.This Mobile Retail Initiative has produced a Mobile Blueprint to guide retailers in planning and implementing initial mobile applications, including customer marketing, payments and internal operations.
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