Today, customers expect a unique and appealing shopping experience beyond the simple purchase of goods. Our clients want solutions that make the checkout dynamic and engaging.
Have a look at how our media management services are changing the checkout
KPMG Germany, for example, reports that 83 per cent of respondents say that personal service is especially important for their customer journey. Another report by MasterCard underlines buyers’ appreciation for rewards, convenience and entertainment during the payment process.
One effective way to create additional value at the checkout is via multimedia services. A new DooH survey found 99 per cent of buyers in a German department store noticed digital advertising displays while waiting in line. This result aligns with Verifone’s own study: Media at the POS. Our survey found that 85 percent of buyers pay attention to communication at the POS, as waiting in line can add from 2.5 to 13 minutes to the checkout process.
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