NRF Recap – Day 1

macaronsI’d like to consider myself a retail veteran, having attended NRF for 34 of the last 35 years. Our theme this year is ‘Reinventing the Payment Experience’ and Day 1 of NRF’s Big Show was no exception to this mantra. Here are 3 takeaways from Day 1:

The Proof is in Our Partners

With over 40 global partners at the retail industry’s largest show, our products and solutions are literally everywhere as you walk around Javits. We’re providing solutions for the likes of Intel, Samsung, eBay, HP, Microsoft and more. Stop by our booth and pick up a Partner Map and see for yourself!Screen Shot 2016-01-17 at 4.32.54 PM

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Delivering Real Value to Clients

Enter card-linked offers. Verifone is working with local New York bakeshop, Dana’s Bakery to provide card-linked offers to consumers via taxi tv. Here’s how the card-linked offer works:

For Consumers:

Targeted offers from merchants, in this case Dana’s Bakery, are displayed to taxi Screen Shot 2016-01-17 at 4.30.36 PMpassengers on Taxi TV screens integrated with Verifone payment terminals. Offers can be selected and “clipped” (attached to the passenger’s credit card) by:

  • Scrolling the digital screens to view and select offers
  • Swiping credit or debit cards or tapping mobile phones to secure Verifone payment devices to link the offers to credit card accounts; there is no payment or purchase obligation for selecting offers
  • Entering mobile telephone numbers to receive text message notifications

Debit cards can be used for offers provided cardholders select the ‘signature,’ rather than PIN transaction option. Apple Pay may also be used provided the cab and merchant terminals have been enabled for Apple Pay.

To redeem the offers, consumers simply use the linked card or device to pay at the selected merchants. Text messages immediately confirm the redemptions, and credits appear on card statements within days.

For Merchants:

The platform requires no point-of-sale or technical integration. All transaction monitoring, redemption tracking and credit issuance is enabled utilizing card linked services powered by the loyalty program.

Card-linked offers create immediate value for cardholders. The collaboration with Verifone demonstrates the potential for point of sale to deliver offers in ways that are amazing for consumers and simple for merchants.

We know that offers can help merchants and retailers drive behavior with trackable and measurable results, the card-linked offers application, part of Verifone’s commerce platform, leverages Verifone’s growing network of connected terminals to deliver real value to clients without requiring technology investment on their end.

The Power of Satisfied Clients

Hear from Panera Bread and Discount Tire tomorrow at 1.30pm as our own Jennifer Miles discusses the future of retail and how payments are a key component.

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Follow me on Twitter: @Jeff_W7
Join the conversation on Twitter: @Verifone

About Jeff Wakefield

Jeff Wakefield is the Vice President of Business Development and Strategic Initiatives for VeriFone’s Vertical and Global Security businesses, responsible developing and implementing growth strategies, partnerships and acquisitions which will continue to expand VeriFone’s footprint in integrated payment systems.


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